Advice and useful information

Attract an audience

• Make the right channel cover. A unique banner should display the essence of the content so that the viewer can immediately understand what he will see on the channel.
• Design the channel icon. It should look great both in a reduced and enlarged version, since the icon represents your profile on the site.
• Make a description of the channel. This is a brief overview of what the viewer will find on the channel. Try to display the content of the content in as much detail as possible, you can add links to the description.
• Personalize the thumbnails. Video icons should arouse interest and at the same time correspond to the overall image of the channel. You can use branded fonts, colors, images.
• Make a trailer for your channel. It should not be too long and motivating to watch.

A trailer is one of the main ways to attract a casual audience

Focus on the benefits of the channel for the viewer, not on your person. The ideal trailer is a video that briefly but in detail explains what the channel is about. It is such a video that can attract an audience.

Tell us a little about yourself and your channel

• Start the conversation with the interests of the audience.
• From the first words it should be clear for whom the channel is intended.
• Specify what is the value of the channel.
• Explain what the viewer will find on the channel and how useful it will be for him.
• Invite viewers to subscribe so as not to miss interesting content.

Make a stable publication schedule

When new content is published consistently and viewers invariably return. To attract an audience, it is enough to regularly post new content. The viewer should know when to expect the release of the next video.

Determine the exact schedule for publishing content - weekly, daily, every few days. The main thing is to stick to the established schedule so that your viewers get used to consistency and watching new videos becomes a habit.

Push viewers to subscribe

• Insert labels in the videos with a hint on how to subscribe to the channel.
• The subscription offer can also be added to the description of the video

Create playlists to increase views

One of the main goals of playlists as a way to attract an audience is to encourage viewers to watch more videos. The main secret of a playlist that allows you to attract an audience is a good title. The title should be engaging and motivating to watch. Use the principle of making headlines for articles, blogs and podcasts - reflect the essence of the content and try to interest.

Analyze popular and unpopular content

• Identify those of the videos that do not attract viewers.
• Figure out why users are leaving and fix the detected errors.
• It is not so important how many times your video has been watched. A more significant criterion is the viewing length.
• Strive not to increase the number of subscribers, but to retain viewers.